MISSION
Our Mission
To introduce the Intelligent Management Layer as a new standard for dental practice management.
What We Build
We build an Intelligent Management Layer for dental clinics to help them save money.
Market Situation — why Netherlands
- Over 5,200 dental clinics and ~9,700 active dentists make the Netherlands a concentrated and scalable dental market.
- Despite strong public health participation (~80% of population visits a dentist annually), clinics suffer from poor operational visibility, lack of integrated BI, and high insurance claim rejections (25–30%).
- The Dutch health system is digital-ready, ISO/NEN-compliant, and well-regulated, providing the perfect foundation for structured innovation.
- The country supports healthcare innovation through institutions like KNMT, Health~Holland, and Digital Zorg NL.
Problem — Clinics Run Blind
- No visibility into real-time productivity or unit usage
- Fragmented systems – no integrated BI, KPIs, or HR tools
- High insurance rejection rates and workflow inefficiencies
- Admin errors, patient dissatisfaction, and lost revenue
- No structured advisory layer for management
- Staff Burnout: 0% of clinics report operational inefficiencies
0–0% insurance claim rejections
Why Us?
- Proven experience in Dutch dental clinics
- Integrated expertise across business and healthcare data
- BI-driven approach tailored to the Dutch dental market
- Execution-based roadmap focused on measurable results
- Committed team combining strategic vision and technical precision
Meet the Founding Team
Reza Zaker
Founder & CEO
20+ years in biomedical engineering & healthcare tech across Europe and Middle East.
Elnaz Zangeneh
Co-founder & CTOO
Manages technical data, KPI definition, and BI system implementation.
Majid Mir Shafiei
Co-founder & CISO
Leads strategy, investor engagement & partnership negotiations.
Mohammad Hossein Nezhad
FullStack Developer
Statistics expert & creative designer. Laravel, React.js, DevOps.
Alireza Kheradmandi
Clinical Training Specialist
Trained 70+ surgeons through first SMILE procedures.
Go-To-Market Strategy
Approach
- Start with free value (AI-powered audit)
- Convert via pilot programs
- Scale with subscriptions
Growth Channels
- Partnerships with suppliers & insurers
- Referral incentives for clinics
- Digital outreach to decision-makers
Expansion Phase
🇳🇱 Local Dominance First
Establish market leadership in NL before cross-border scaling
🌎 Cross-Border Later
Proven model scales to Belgium, Germany, Scandinavia
Roadmap
Alignments: KNMT, Health~Holland, Digital Zorg NL
Implementation Roadmap
- Q1 2026: BI MVP live, 2 new clinics onboarded
- Q2 2026: ISO/NEN templates + insurance KPI module
- Q3 2026: Hire support staff, SaaS beta launched
- Q4 2026: 10 clinics, expand beyond South Holland
- 2027–2030: SaaS platform + expand through entire target market
Milestones: MVP → Clinics → AI Prototype → SaaS Launch → Intl Scale
Key Points
- Targets underserved mid-sized clinics
- Reduces burnout, errors, system inefficiencies
- No EU competitor integrates BI + ISO + consulting
